Comparative Analysis Of UI/UX On Shopee, Lazada And Bukalapak Applications Using The Heuristic Evaluation Method

Abstrak

E-commerce users in Indonesia have many platform options, such as Shopee, Lazada, and Bukalapak. A comparison of the interface design of these three platforms is needed to determine its impact on user loyalty. The purpose of this study is to conduct a comparative analysis of the UI/UX design of Shopee, Lazada, and Bukalapak applications using the Heuristic Evaluation approach. This study involved 100 respondents who were evaluated using the Heuristic Evaluation Method with manual and digital questionnaire distribution. The research stages include problem identification, observation, interface measurement, and analysis of results and conclusions based on 10 Heuristic Evaluation principles. Shopee excels with the highest scores in Learnability (76%), Efficiency (72%), Memorability (70%), and Satisfaction (70%). Meanwhile, Bukalapak ranks lowest among the three applications with scores on Efficiency (66%) and Satisfaction (66%). Bukalapak needs to improve the quality of its interface to enhance user ability and satisfaction. Overall, the three applications need to continuously improve their interface design to enhance user experience and meet good usability standards.